"Barbie (2023)" emerged as the highest-grossing film in the US for the year and a groundbreaking achievement as the most successful woman-directed movie to date. The film's global earnings surpassed US$1 billion since its July 20, 2023 release, exceeding production and marketing budgets, despite bans in certain Middle Eastern nations and Vietnam. Originating in the 1950s, Barbie has sold over a billion units globally, maintaining dominance in the toy industry with annual grosses exceeding US$1 billion. Barbie's influence extends across diverse media, including over 42 animated films, social media platforms with millions of followers, and a continued presence in the digital sphere.

Notwithstanding its widespread success, Barbie has faced criticism for perpetuating unrealistic beauty standards. However, recent adaptations, including diversification in skin tones, ethnic features, and body shapes, signify a concerted effort to address these concerns. The release of the 2023 film, featuring Margot Robbie and Ryan Gosling, has surpassed expectations, heralding a resurgence of the iconic Barbie brand and reigniting discussions regarding its cultural impact.